Privacy notice

Last updated October 18, 2026. Plain words on purpose.

The short version

Your family's conversations with Emma are yours. We built Learn with Emma so that we could not read them even if we wanted to. Here is exactly what happens with your information.

We never sell your personal information. We never share it with anyone. Not for ads, not for "partners", not ever. The only reason the app keeps anything at all is so that it works: Emma needs to know your child's name to say it, and the app needs a sign-in to find your credits. That is the whole of it. We are a family in Texas; our own children use Learn with Emma every day, and we made it public so other families could have it too.

What the app keeps on your device, and why

The app and the website keep a small working copy of your family's details on the device itself (the phone's own storage, or the browser's), so Emma can greet the right child, pick the right lessons and remember what each child is learning. It never leaves the device as a stored record: it travels inside a request only for as long as Emma needs it to answer, then it is gone from our side. Delete the app, or clear the browser's site data, and that copy is gone too. When you sign in on another device with a code from your phone, the copy is sealed with that code so only that device can open it.

What stays on your devices

Who is in your family: names, ages, what each child loves, this week's focus, the people who take care of them, and any photos you choose. These live only on your phone, iPad or browser.
What Emma remembers about each person (favourites, pets, what they are learning, their dreams). Only on your device.
The words of your conversations. Not kept anywhere by us.
Family rules and approvals (break times, call limits, grown-up topic approvals). Only on your device.

What passes through our server, and for how long

To answer, Emma needs to hear you. Each thing you say goes to our server, is turned into text by a speech service, is answered by the AI, and is turned back into Emma's voice. None of it is kept: the text is gone when the answer is sent, and the audio of Emma's voice, her drawings and any photo shown on your TV are stored for at most ten minutes, encrypted at rest, and then deleted. The TV fetches them by a one-time secret link.

The phone also recognises everyday sounds around the words (giggling, clapping, a moo) on the phone itself, so Emma can play along with children who babble or make funny noises. Only the names of those sounds are sent, never the recording.

Everything between your phone, your TV, your browser and our server travels over HTTPS (TLS encryption).

While a call runs, the server keeps a small, short-lived note of what the TV should show (who is talking, the last line, a picture) so the TV can mirror the call. It is overwritten every few seconds and swept away ten minutes after the call.

The services Emma uses

Emma's listening, thinking, voice, pictures and clips come from outside AI and media services under contract with us. They receive only what is needed for that one answer, never your family's names list, memories or account, and they are not permitted to use it to train their models.

What we do keep

Your account: a sign-in (Apple or Google), a random account code, and your credit balance.
Purchase records needed for refunds and receipts (never your card details: Apple, Roku or Stripe hold those).
Which TVs you have linked (the room name and the TV's model), so you can unlink them.
If you use both Drive with Emma and Learn with Emma, a small summary so the same Emma can carry on between the car and the TV. It is encrypted on your devices with a key kept in your iCloud Keychain; our server stores only the encrypted copy and cannot open it. You can turn this off or delete it in Settings.

Camera peeks (only if a grown-up turns them on)

Some children don't talk yet, so Emma can't tell whether they are with her. In the iPhone or iPad app, a grown-up can let Emma take "peeks" at a particular child (Face ID or the passcode to switch it on, off by default, off again any time in that child's settings). During a call, when Emma asks the children to do something (flap their wings, jump) or when it has gone quiet, the app takes two quick photos a few seconds apart: at most once every 45 seconds and 30 times per call. iOS shows its green camera dot while it does. The photos:

are shown on your TV straight away, so the child knows Emma can see them;
are sent to our AI provider to be described in a sentence (what the children are doing, what they're wearing), so Emma can cheer them on; only that sentence reaches Emma;
are never saved: the TV's copy is sealed and deleted within 10 minutes, and nothing is kept on the phone.

Emma may remember a short note in words, like "pink top and two puffs today", on your device, so she can notice a new hairstyle next time. She only ever says kind things about what she sees. The TV itself has no camera.

What we never do

No video, no recording, and no photos unless a grown-up turned camera peeks on for that child.
No selling your information, ever. No sharing it, ever. No ads. No tracking across apps or sites.
No training: your conversations are not used to train any AI model.

Children

Learn with Emma is for families to use together, with a grown-up present. A grown-up creates the account, buys credits and sets up the children's names. Every account starts with no credits, and Emma's first call needs a purchase through Apple, Roku or Stripe: that purchase is how we verify that a grown-up, not a child, set the account up (the verifiable parental consent that US children's privacy law, COPPA, requires). We do not knowingly collect personal information from children beyond what a parent types into the app, and that stays on the parent's device. Emma never asks a child for personal information.

Your choices

Delete the account in Settings and everything we hold about it is removed. Unlink a TV in Settings and it is signed out at once. Questions: abovealltheselove@gmail.com.